Again at times, you may see a spike in interest after a local or national news article discussing current space weather occurs, when space weather appears as a topic during a political discussion, or when a science program releases a new series which includes space weather.

Inform without Building on Hype: The most important note perhaps in light of this evidence is that sensationalizing the ordinary is one of the strategies employed by the media, political parties, and more for a variety of purposes.

And while, you as a scientist, may find the science of space weather exciting, your caller may simply be driven by the current sensationalism. Perpetuating this sensationalism has the possibility of working against our mission of “protecting life and property.” So we must be careful on how we approach callers driven by the latest news story, trend, or other form of sensationalism.

1. Remember to listen for both the question and the emotion.
2. Paraphrase and reflect to ensure that you understood the question correctly.
3. Then do your best to address the concern without building unnecessary hype.

The final thing to consider is following NWS directives and protocols when speaking directly with the media or in response to current events.

Visit the SWPC Newsroom for more information on working with the Media.